Why we will never be a “normal” flyer delivery service….

I have spent many hours calling other flyer delivery companies all over the United States. I do this to compare them to what we offer and to see, if needed, how we can improve our services. What I realized shocked me. Even more shocking to me was that this was considered “normal” within the flyer distribution industry. Here is what I found out.

Over 50% Didn’t Answer The Phone:
I would say over 50% of the flyer distribution companies I called NEVER answered their phone. Sometimes I would get a voice mail, sometimes it would just ring and ring. I didn’t call just once, I called several times over several days. How do they expect to get business or take care of customers if no one answers the phone??

When They Did Answer:
When I did get an answer, the majority didn’t answer with a business name, so I wasn’t sure if I was calling a business or residence. I had to ask if this was whatever company I was calling. It seemed like this was just a side job or something they did now and then, not a full time legitimate business.

When Asked About Company Information:
When I asked them about their company, many would not tell me. Many were also just a one person company. I have nothing against one person companies, but I believe they should act and present themselves professionally if they are starting a company. They are not always going to be “one-person” companies.

When Asked About Pricing:
I would say 90% of the companies I actually spoke to had very high minimums. So high that I feel most small businesses couldn’t afford it. They have minimums of 20,000 or more with a minimum order of over $4,000.00. They would not negotiate about pricing or minimums and really didn’t seem interested in my business. They told me it would be so much upfront and to call back when I had the money.

When Asked About Delivery Contractors:
This was the most shocking. Although I did find a couple of expensive flyer delivery companies that claimed they used professional contractors, many told me they use homeless people for delivery. I have no problem with helping the homeless find a job, that’s great. But when they told me how and why they do it, I couldn’t believe it. They specifically target homeless people so the can pay them $5.00 per hour and will work 10-12 hours per day. To me this is wrong. I believe they should pay them a decent wage to help them out of poverty. As one business owner put it you will be “scraping the bottom of the barrel” with the quality of people you get. I believe every person should be treated the same, no matter who they are or what situation they are in. Don’t take advantage of their situation because they are homeless.

What We Will and Won’t Do:
Because of what I found out, I’ve decided that we will be different than 90% of the other flyer distribution companies out there.

  1. We will NEVER hire anyone and pay them under the minimum wage per hour.
  2. We will hire homeless people, providing they meet our standards, and will pay them the same as anyone else we hire.
  3. We will answer our phone promptly and professionally every time someone calls.
  4. We are more than happy for your to come visit our office, visit with us and see exactly what we are doing.
  5. We will be a professional service for businesses to turn to for quality door to door advertising.
  6. We will have our pricing clearly shown on our website with No Hidden Fees.
  7. We will give back by donating $0.01 for every flyer delivered to local charities, food banks, shelters, church’s and more.

Because we won’t cut corners and pay people unfairly, we might be a little more expensive that you could get elsewhere. But we see it as “you get what you pay for”.

SIMPLE MATH:
It’s very simple by the math to see how “other” flyer distributors can’t possible afford to charge so less and pay a descent wage.

Example: Let say you are quoted $0.10/flyer delivered. The average flyer delivery person can deliver around 60-70/hour depending on the area. So that $6.00-$7.00/hr the COMPANY is making. They probably take $2.00/hr for them and that leave $4.00-$5.00/hr for the delivery contractor. That don’t count management, verification, etc. We are in Kansas and it get’s hot here. Would you want your son and/or daughter to walk around all day in 100 degree weather for $4.00 – $5.00/hr? That’s not right.

I hope what I have shared will help someone in the future. Even if you don’t use our service, please use a professional flyer distribution service that treats and pays their help fairly.

God Bless and Take Care

Deston Marketing
http://www.destonmarketing.com